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Soon we can do our shopping on Instagram

December 6 | By axel

Instagram is letting brands test a new function where they’re able to tag their products so they can be bought through the app. A dussin brands, including Kate Spade, J. Crew, Warby Parker and Macy’s, have partnered up with Instagram to try this demo function that is supposed to simplify the purchase process of online customers. It is not about reducing the number of steps necessary from discovery to actually buying a product, but rather reducing the friction between the two. Read More

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