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Reasons why you should bid on your own brand name

January 24 | By magnus

In PPC advertising, and Google AdWords in particular, it is common practice to distinguish between brand and non-brand search terms. That is, whether the search term is including the company name or not. Brand search terms are those with only the company name, such as “Ikea”, or in combination with another keyword, for example “Ikea bookshelf”. Bidding on your own brand name has often been questioned as to why it would be worth paying for when it in almost all cases ranks in position number one organically. With this in mind, the aim of this article is to explain the main reasons why bidding on your own brand name has become best practice within PPC, and why it is something that we at Genuin usually advocates. Read More

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